Cookies & Tracking Policy

Last Updated: June 19, 2026

This Cookies Policy explains how BVB Freight uses cookies, web beacons, pixels, and similar tracking technologies on our website and Platform. We use these technologies to enhance your experience, analyze usage, secure your account, and deliver targeted content.

1. WHAT ARE COOKIES?

1.1 Definition

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information that websites can read and use to remember your preferences, track your behavior, and improve your experience.

1.2 How Cookies Work

When you visit our website or Platform:

  • Cookies are placed on your device by our servers or third-party service providers
  • Subsequent visits to our site allow these cookies to be read by our servers
  • Cookies contain unique identifiers that help us recognize you and your preferences
  • Cookies persist across sessions until they expire or are deleted

2. TYPES OF COOKIES WE USE

2.1 Essential/Strictly Necessary Cookies

Purpose: These cookies are critical for the Platform to function and cannot be disabled without impairing functionality.

Cookie Name Duration Purpose
SESSIONID Session Maintains your authenticated session on the Platform
csrf_token Session Protects against Cross-Site Request Forgery attacks
auth_token 30 days Enables secure authentication and authorization
platform_language 1 year Remembers your preferred language setting
cookie_consent 1 year Records your cookie preferences and consent

Opt-Out: These cookies cannot be disabled as they are essential to Platform functionality.

2.2 Performance/Analytics Cookies

Purpose: These cookies help us understand how users interact with our Platform and identify areas for improvement.

Cookie Name Provider Duration Purpose
_ga, _gid, _gat Google Analytics 2 years Tracks page views, user sessions, and interaction metrics
_hp2_id, _hp2_ses Hotjar 1 year / Session Records user behavior and generates heatmaps
platform_performance BVB Freight 90 days Monitors platform performance and load times
feature_usage BVB Freight 90 days Tracks which features are used and frequency

Opt-Out: You can disable analytics cookies through your browser settings or by opting out via our preference center.

2.3 Preference/Functionality Cookies

Purpose: These cookies remember your choices and settings to enhance your user experience.

Cookie Name Duration Purpose
preferred_layout 1 year Remembers your dashboard layout preferences
theme_preference 1 year Stores your light/dark mode preference
notification_settings 1 year Remembers your notification preferences
filter_preferences 90 days Saves your commonly used filters and search settings
ui_preferences 1 year Stores UI customizations and display preferences

Opt-Out: You can manage preference cookies through your account settings or browser controls.

2.4 Marketing/Advertising Cookies

Purpose: These cookies are used to deliver targeted advertising, track campaign effectiveness, and personalize marketing communications.

Cookie Name Provider Duration Purpose
utm_campaign, utm_source, utm_medium BVB Freight / Partners Session / 90 days Tracks marketing campaign attribution
fbp, _fbp Facebook Pixel 90 days Tracks conversions for Facebook advertising
google_ads_pixel Google Ads 90 days Tracks Google Ads conversions and remarketing
marketing_id BVB Freight 1 year Tracks marketing engagement and personalization
remarketing_token BVB Freight 90 days Enables retargeting advertisements across platforms

Opt-Out: You can opt out of marketing cookies through our preference center, browser settings, or by visiting opt-out pages of third-party providers.

2.5 Third-Party Cookies

Third-party cookies are placed by domain operators other than BVB Freight. These may include:

  • Analytics Providers: Google Analytics, Hotjar
  • Advertising Networks: Facebook, Google Ads, LinkedIn
  • Social Media: Twitter, LinkedIn widgets
  • Payment Processors: Stripe, PayPal
  • Customer Support: Intercom, Zendesk

These providers have their own privacy policies and cookie practices. We recommend reviewing their policies directly.

3. OTHER TRACKING TECHNOLOGIES

3.1 Web Beacons (Pixels)

Web beacons are small transparent images embedded in web pages or emails that collect information about user behavior.

  • Track whether emails are opened
  • Measure the effectiveness of marketing campaigns
  • Identify user interactions across our Platform
  • Enable cross-site tracking for analytics

3.2 Log Files and Server Data

Our servers automatically log:

  • IP addresses and device information
  • Browser type and version
  • Pages accessed and time spent
  • Referrer information
  • Error messages and crash data

3.3 Mobile Device Identifiers

If you use our mobile applications, we may collect:

  • Device advertising identifiers (AAID, IDFA)
  • Device operating system and version
  • App usage and feature engagement
  • Device location (with your permission)

3.4 Fingerprinting Technologies

We may use browser fingerprinting to:

  • Detect and prevent fraudulent activities
  • Identify returning users across sessions
  • Enhance security and prevent account takeover

4. HOW TO MANAGE COOKIES

4.1 Browser Cookie Settings

You can control cookies through your browser settings:

Chrome: Settings → Privacy and security → Cookies and other site data

Firefox: Preferences → Privacy & Security → Cookies and Site Data

Safari: Preferences → Privacy → Cookies and website data

Edge: Settings → Privacy, search, and services → Clear browsing data

4.2 Browser Do Not Track (DNT)

Most browsers include a “Do Not Track” feature. When enabled, it signals websites not to track your behavior. However, many websites, including ours, do not currently honor DNT signals.

4.3 Cookie Preference Center

When you first visit our website, you will see a cookie banner. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie preferences by category
  • Access our preference center to manage settings anytime

4.4 Third-Party Opt-Out Tools

You can opt out of third-party tracking through these tools:

  • Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
  • Network Advertising Initiative (NAI): https://www.networkadvertising.org/opt-out
  • Digital Advertising Alliance (DAA): https://optout.aboutads.info
  • European Digital Advertising Alliance (EDAA): https://www.youronlinechoices.com

4.5 Limitations of Cookie Control

Please note:

  • Disabling essential cookies may impair Platform functionality
  • Some features may not work properly without cookies
  • You may need to re-enter information if preference cookies are disabled
  • Tracking opt-outs may still show you general advertising

5. CONSENT AND LEGAL COMPLIANCE

5.1 Consent Requirements

Our cookie practices comply with privacy laws including:

GDPR (European Union): We obtain explicit consent before placing non-essential cookies on devices of EU users.

CCPA/CPRA (California): California residents can opt out of the “sale” or “sharing” of personal information, including some tracking data.

ePrivacy Directive (Europe): We respect privacy preferences for electronic communication cookies.

5.2 Cookie Banner

When you visit our Platform, you will see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences
  • Learn more about our cookie practices

Your consent choices are stored in the “cookie_consent” cookie. You can change your preferences at any time.

5.3 Consent Withdrawal

If you previously consented to cookies, you can withdraw your consent at any time by:

  • Adjusting your cookie preferences in the preference center
  • Clearing cookies from your browser
  • Contacting us at privacy@bvbfreight.com

6. SPECIAL POPULATIONS

6.1 California Residents (CCPA/CPRA)

Under CCPA and CPRA, you have the right to:

  • Know what cookies and tracking technologies we use
  • Opt out of the “sale” or “sharing” of information collected via cookies
  • Limit our use of sensitive personal information
  • Request deletion of information collected through cookies

To exercise these rights, visit our CCPA Rights Request Portal or contact privacy@bvbfreight.com.

6.2 European Residents (GDPR/EDPB)

Under GDPR, we treat cookies as data processing and obtain prior consent. You have the right to:

  • Withdraw consent to cookie placement
  • Request access to data collected via cookies
  • Request deletion of cookie data
  • File complaints with your data protection authority

7. CHANGES TO THIS POLICY

We may update this Cookies Policy periodically to reflect:

  • Changes in our cookie practices
  • New cookies or tracking technologies
  • Legal or regulatory updates
  • Industry standards and best practices

We will notify you of material changes by updating this page and changing the “Last Updated” date. Your continued use of our Platform constitutes acceptance of changes.

8. CONTACT US

If you have questions about our cookie practices or wish to exercise your rights regarding cookies and tracking:

  • Dispatch & Operations Email: operations@bvbfreight.com
  • Call Operations: +1 (425) 459-1969
  • Office Location: Issaquah, WA
  • Mailing Address: 160 NW GILMAN BLVD STE 243, ISSAQUAH, WA 98027
  • Cookie Preference Center: [Link on website footer]

8.1 Regulatory Identification

  • DOT Number: 3514432
  • Motor Carrier (MC) Number: 1164350
  • SCAC Code: BVBE

8.1 Regulatory Contacts

  • EU Data Protection Authority: Contact your local data protection authority for GDPR complaints
  • California Attorney General: For CCPA/CPRA issues

This Cookies Policy is effective as of June 19, 2026. We recommend reviewing this policy quarterly for updates to our cookie practices and third-party integrations.